As a young kid in his 20s experiencing what life has to offer, is trying to find his purpose. Through this brands art and fashion, he tries to express his experiences and inspire others that sticking to your principles and beliefs is better than following the crowd. It’ll only lead to masking your true self to gain likeability from others. So he wants to show others that staying disciplined and never changing for others, but improving for only yourself will satisfy your self-esteem, self-confidence in who you are as a person, and also your soul.